The Forever Dog
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- By Feed Pet Purveyor
We’ve learned that “one of the most powerful sources of longevity medicine is food,” according to Dr. Karen Shaw Becker and Rodney Habib in The Forever Dog. In fact, “the fresh pet food category is one of the fasted-growing segments in the pet food industry.” And while this has been a very good thing, it’s created a crowded and confusing marketplace of brands all claiming to be “fresh” and “healthy.”
To us, they’re not just “pets.” They’re loved and trusted companions that enrich our lives beyond measure—beloved members of our family. We value their health as much as we do our own (maybe even more). Over the last decade we’ve learned so much about how we can make dramatic improvements in our own health by eating fresher, less processed, more nutritious diets, and this interest in health and longevity has finally extended to our canine and feline companions. We’ve learned that “one of the most powerful sources of longevity medicine is food,” according to Dr. Karen Shaw Becker and Rodney Habib in The Forever Dog. In fact, “the fresh pet food category is one of the fasted-growing segments in the pet food industry.” And while this has been a very good thing, it’s created a crowded and confusing marketplace of brands all claiming to be “fresh” and “healthy.”
Meet the Authors
Rodney Habib is a digital artist, filmmaker, multiple award-winning content creator, and founder of Planet Paws – the world’s largest pet health page on Facebook – and most importantly, a pet parent.
Rodney established the non-profit organization Paws for Change Foundation to further education and research in the area of animal nutrition and lifestyle as it relates to longevity and health span. Rodney’s first TEDx talk on pet health stands as the highest viewed TED talk in history pertaining to dogs. He was recently honored by the Canadian government as having one of the most influential platforms in Canada.
KAREN SHAW BECKER, DVM
Her deliberate, common sense approach to creating vibrant health for companion animals has been embraced by millions of pet lovers around the world, making her the most followed vet on social media.
She has spent her career as a small animal clinician, empowering animal guardians to make intentional lifestyle decisions to enhance the wellbeing of their animals. Dr. Becker also writes and lectures extensively and serves as a wellness consultant for a variety of health-oriented organizations. She is the first veterinarian to give a TEDx talk on species appropriate nutrition, which has been a lifelong passion of hers.