This product is versatile and good for travel due to the little packets it comes in. My cat is a very picky eater so I squeezed the Licks packet out onto the top of his little paws while he was standing, and as expected he vainly took a bath and licked all of it up quickly. My cat has medium-long fur and putting it on his fur didn't cause any issues. Because of it's gel-like but liquidy consistency, I expect you could easily use Licks instead of other, more questionable products from the local pet store to help give crushed pills to finicky cats, by putting it in those little plastic syringes vets give out for free and then squeezing it directly into their mouths (with the added benefit of anxiety management after the pill-taking experience). I plan to do this next time I have to give my cat antacids. Also, shipping was quick and my order was well packaged. Thanks Feed!